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UK Holiday Park Invests £4m

UK Coastline

UK Coastline

Instead of sulking about the soaking the UK has received this summer, families can embrace the wet weather and head to the East Yorkshire coast to enjoy a host of activities that might not get a look-in when the sun is shining. Sand Le Mere, the region’s leading holiday park, has launched new summer savings that are a ray of sunshine through the grey skies.

Where to stay: Sand Le Mere Holiday Village on the East Yorkshire coast has spent £4m on a giant indoor leisure facility with indoor pool, splashzone and waterslide, soft play area and entertainments lounge. The park has launched new summer offers with up to £50 off seven-night July and August school breaks, now from £275, and up to 30% off touring caravan pitches, now from £11.50 per night. Book before 29 July 2012

Where to eat: If picnics are a no go, taste test your way along the Yorkshire Fish & Chip trail and sample some of the very best chippies in the county. Bridlington’s Fish & Chips 149 was voted the UK’s top chip shop in 2011; Rags has spectacular views of Bridlington harbour and serves local sea bass and crab, and the Pave Bar in Hull sells cod in Theakstons ale batter with homemade chips.

Where to visit: While the Yorkshire coast is not renowned for sharks, carnivorous plants and red-bellied Piranhas, it is possible to enter this underwater world by visiting The Deep, one of the world’s most spectacular aquariums. The Hull-based centre is award-winning and has more than 3,500 fish, plus daily events that include lagoon feeds and 3D movies.

Where to play: Tunstall beach is set among low craggy cliffs that are gently eroding, so the sands are ideal for beach-combing, rock-pooling and boulder-scrambling – exhilarating when you swap your swim shorts for wellies and a rain mac.

Where to shop: The market town of Beverley is best known for its stunning 13th century church Beverly Minster, but there is plenty more for fun family days, with boutique stores, charming lanes and hidden passages, and white phone boxes that kids will love to spot.