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Abu Dhabi Continues To Attract Guests

Yas Island, Abu Dhabi

Yas Island, Abu Dhabi

Abu Dhabi is continuing to attract more hotel guests than ever, according to figures just released by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi), with the UK remaining Abu Dhabi’s leading overseas source market.

The figures show that in April some 196,753 guests checked into the emirate’s hotels and hotel apartments, a 7% increase on April 2011. The number of hotel guest nights also rose by 3% month-on-comparative-month to stand at 567,243.

April’s strong performance means that to date in 2012, Abu Dhabi has, received 791,671 hotel guests – a 14% increase on the first four months of 2011. Guest nights are up year-on-year by 9% to 2.3 million and total hotel revenue was also up year-on-year by 4% to £68 million (AED 397 million).

“Overall performance in the first four months of 2012 has to be viewed positively, certainly if we can maintain guest growth we will reach our annual target of 2.3 million guests in 2012,” said HE Mubarak Al Muhairi, Director General, TCA Abu Dhabi.

“There are also some important projects coming up later this year to benefit from including September’s hosting, at Abu Dhabi National Exhibitions Centre, of the World Routes Development Forum which, it is anticipated, will bring around 3,500 of the top airline, airports and tourism influencers to the city and November’s Abu Dhabi Grand Prix which will be quickly followed by Abu Dhabi Art,” added Al Muhairi.

“Nevertheless we are in no way complacent and are actively working, in close collaboration with stakeholders, on a number of key initiatives to drive up domestic and regional tourism during the summer months, over Ramadan and Eid. We look forward to the opening later this year of another major power draw on Yas Island with the planned opening of the expansive Yas Waterworld Abu Dhabi,” said Al Muhairi.

Abu Dhabi has launched a huge summer campaign this year in conjunction with Etihad Airways, 50 hotels and 14 of its top attractions which is luring visitors with a range of incentives including free flights for children, free rooms and free attraction admission for kids backed up by the Summer in Abu Dhabi family festival at ADNEC.

“The simple fact is that there are now more reasons to come to Abu Dhabi and stay longer and we continue to take this message to the world with a dynamic programme of inbound familiarisation trips for both trade and media as well as a vibrant overseas trade fair and road show campaign,” added Al Muhairi.

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