01-14-2008, 01:25 PM
What? Not to burst anyone’s bubble, but Canada has done the impossible: it’s shrunk down seven of its provinces to fit under a dome the size of a railcar. Welcome to the Canada Dome at Canary Wharf.
It’s a fully interactive experience, designed to ignite the senses and make you feel like you’re actually fishing off a dock and breathing in the clean salty air of Canada’s Atlantic Coast, soaking-in the rich earthy aromas of Ontario vineyards, swinging to the jazzy tempo of Quebec’s sultry nightlife, or just sitting back in a spa as colossal pines sway back and forth in the rugged wild of Alberta’s rockies.
Dome visitors that want to get in on the real thing and find out what fresh air really smells like have a chance to win a 13-day trip for two to Atlantic Canada. You can fill-out the contest entry form there in person or online at http://www.canada.travel.
Why? It’s all part of a new campaign from the Canadian Tourism Commission and its industry partners (Destination Quebec, Tourism Ontario, Travel Alberta and the Atlantic Canada Tourism Partnership) that embraces sensory overload in order to bring UK consumers a very seductive sample of the sights, sounds and tastes that are making Canada the surprise destination for 2008. The experiential campaign also embraces Bluetooth technology to ensure local mobile phone users get details of the dome and the competition. The dome is scheduled to open on Monday January 21st, 2008.
Something else to lookout for over the next couple of weeks - London tube travellers settling back into the crush of busy commuter life will have some fresh reading material to look at as stops and transfers from Bank to Covent Garden to Knightsbridge and Holborn feature a catwalk of nearly 300 posters showing-off stunning Canadian experiences.
Watch out for the projections – large scale projections are scheduled to appear around London too and Londoners may even think at times that they are hearing wolves on the loose.
Londoners wanting a bigger read about these fantastic Canadian experiences will also find Canada inserts in METRO between January 14th and February 15th and in The Guardian on January 26th. These inserts will feature actual Canada packages. An online campaign on sites such as MSN and TripAdvisor, amongst others, will complement the activities as will a full search engine optimization campaign. source TraveMedia
It’s a fully interactive experience, designed to ignite the senses and make you feel like you’re actually fishing off a dock and breathing in the clean salty air of Canada’s Atlantic Coast, soaking-in the rich earthy aromas of Ontario vineyards, swinging to the jazzy tempo of Quebec’s sultry nightlife, or just sitting back in a spa as colossal pines sway back and forth in the rugged wild of Alberta’s rockies.
Dome visitors that want to get in on the real thing and find out what fresh air really smells like have a chance to win a 13-day trip for two to Atlantic Canada. You can fill-out the contest entry form there in person or online at http://www.canada.travel.
Why? It’s all part of a new campaign from the Canadian Tourism Commission and its industry partners (Destination Quebec, Tourism Ontario, Travel Alberta and the Atlantic Canada Tourism Partnership) that embraces sensory overload in order to bring UK consumers a very seductive sample of the sights, sounds and tastes that are making Canada the surprise destination for 2008. The experiential campaign also embraces Bluetooth technology to ensure local mobile phone users get details of the dome and the competition. The dome is scheduled to open on Monday January 21st, 2008.
Something else to lookout for over the next couple of weeks - London tube travellers settling back into the crush of busy commuter life will have some fresh reading material to look at as stops and transfers from Bank to Covent Garden to Knightsbridge and Holborn feature a catwalk of nearly 300 posters showing-off stunning Canadian experiences.
Watch out for the projections – large scale projections are scheduled to appear around London too and Londoners may even think at times that they are hearing wolves on the loose.
Londoners wanting a bigger read about these fantastic Canadian experiences will also find Canada inserts in METRO between January 14th and February 15th and in The Guardian on January 26th. These inserts will feature actual Canada packages. An online campaign on sites such as MSN and TripAdvisor, amongst others, will complement the activities as will a full search engine optimization campaign. source TraveMedia