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Discover Aboriginal Experiences

aboriginal experiences

Tourism Australia is launching a new website dedicated to promoting the extraordinary Aboriginal guided experiences on offer around Australia that make up the Discover Aboriginal Experiences collective.

A new way to Discover Aboriginal Experiences

The new website brings together more than 160 experiences from over 45 businesses, all led by Aboriginal guides, together in one spot making it easier for users to search for what they are after, whether it be by the experience type, location or duration.

Tourism Australia Executive General Manager Corporate Affairs, Bede Fennell, said the organisation had an important role to play in promoting Aboriginal tourism experiences to travellers around the world.

“Our research across our key markets shows us the more we tell our Indigenous story and bring it to life the more interest there is amongst international travellers,” Mr Fennell said.

“That’s why we have a dedicated program that will not only help to educate travellers about the experiences on offer but make it easier for them to find the sorts of experiences they are after in the destinations they are planning to visit.”

“The Discover Aboriginal Experiences collective includes a wide variety of adventure, food and urban experiences right across Australia that can be integrated into any itinerary,” Mr Fennell said.

Tourism Australia’s Discover Aboriginal Experiences Executive Officer Nicole Mitchell said our promise to our Discover Aboriginal Experiences members is to raise the profile of what they offer and that’s exactly what the new website will help to do.

“We want Aboriginal experiences to be an essential part of any trip to Australia where visitors engage with multiple tourism businesses to get a true sense of diversity of cultures and experiences on offer. The best way to do that is make what’s on offer easy to discover and understand,” Ms Mitchell said.

“Ultimately by helping people to find an experience that fits into their plans we are also helping to drive a deeper connection and understanding of Aboriginal peoples and their cultures.”

Visit the new Discover Aboriginal Experiences website here. The collective is also launching new social media channels on both Instagram and Facebook and can be found via the handle @DiscoverAboriginalExperiences. It includes a dedicated Trade and Media Portal which provides details on each of the members, the experiences offered, as well as a suite of resources (including the latest Media Kit), assets and latest news.


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