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Post Christmas Debt Has Little Impact On '10 Holiday Plans

Research carried out by YouGov, on behalf of Hoseasons, shows that post Christmas debt has had little impact on people’s decision to take holidays in 2010.

Research carried out by YouGov, on behalf of Hoseasons, shows that post Christmas debt has had little impact on people’s decision to take holidays in 2010.

The research, which looked into booking trends for 2010, revealed that despite economic uncertainty and strong consumer spending over the festive period, only 5% of people said they wouldn’t book a break at all in 2010 due to their Christmas debt, while only 5% said they would book a shorter break.

Hoseasons own figures for January support this research, as the business had its highest ever number of visitors to its website in a single day on the 16th January, peaking at 2 visits per second, as snow finally receded and people began to think about their 2010 holiday plans.

“This is great news for the travel industry,” said Richard Carrick, Chief Executive of Hoseasons Holidays. “ 2009 was an outstanding year for UK holidays, but a difficult one for many overseas operators. This data should give lots of tourism businesses a late, but much needed, Christmas present!

“Hoseasons has had a great start to the year, with bookings up by well over 25% in comparison to 2009, which was in its own right significantly up on 2008. We have also seen a massive surge in internet bookings in the last few days as people have started to think about their next UK break.”

“Quite encouragingly, over half of the people surveyed said they had no post Christmas debt. While we can’t say whether they have been more sensible with their Christmas spending than pervious years, we can say that half the UK population hasn’t overspent this year. Recent research by PriceWaterhouseCoopers suggests that holidays are still the second most important thing people spend their money on, after making repayment to debt, so the industry is well placed to capitalise on people managing their finances better.”

The research also identified that 27% of people felt that post Christmas debt would not affect their holiday plans in 2010.

All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2,361 adults. Fieldwork was undertaken between 13th and 15th January 2010. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+)



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